ChatGPT SEO guide 2023: Increase SEO Topical Authority with the help of ChatGPT

I've been interested in artificial intelligence (AI) for a few years now and find it to be a very fascinating topic. When I started to use it for search engine optimization (SEO), I was blown away.

· 9 min read
Get started with ChatGPT SEO to build topical authority in 2023

Some examples how you can use ChatGPT involves keyword research, social media posts and much more.

All that's required is to ask ChatGPT the correct questions. Perhaps, "instruct ChatGPT" is a more correct way to call it.

The importance of prompt engineering

I got early access to GPT-3. About a year and a half before  it opened for the public. During that time, I spent many hours tweaking how to write as good prompts as possible.

I started to use AI for text completion, moved on to code generation (using Codex and GitHub Co-pilot), image generators, and now OpenAI's GPT-3.5 (ChatGPT).

All use cases have helped me refine my understanding how to "communicate" with various artificial intelligence models.

AI can be one of the most powerful SEO tools available, as long as you become good at providing prompts that the AI model understand. Otherwise, AI won't be as helpful as it can be.

You should start to use ChatGPT SEO today

ChatGPT is fascinating, without a doubt. But it was when I started to use it for search engine optimization (SEO), I was amazed.

As of today, AI is the "SEO tool" I use the most.

I might add that SEO is something I work with. Beside AI I use Ahrefs, Semrush, and other SEO tools. They will continue to be just as important as ever. The way I see it, the different tools only get more powerful when used in conjunction.

I often hear people talk about AI and ChatGPT for SEO. However, many people automatically think that AI is only used to generate whole articles.

Sure, it's possible to do that. But I think ChatGPT SEO is way more useful for other SEO tasks. I will try to give you some ideas on how you can leverage AI to create content.

To use ChatGPT for SEO, a crucial knowledge is how to write prompts

To use ChatGPT effectively for SEO, it is important to understand how to write effective prompts. A prompt is a statement, question or instruction that is given to the AI model, which will be used to generate a response.

How to write effective prompts when using ChatGPT for SEO:

Be specific: When writing a prompt, be as specific as possible about what you want the AI model to generate. For example, instead of asking "How do I improve my SEO?", ask "What are the best practices for optimizing page titles for SEO?"

Use natural language: Write your prompts in natural language, as if you were asking a question to a human expert. Avoid using technical jargon or overly complex language, as this may confuse the AI model and lead to inaccurate responses. Don't overcomplicate things. :-)

Provide context: Provide as much context as possible when writing your prompts. This can include information about your website, your target audience, and your specific SEO goals. The more information the AI model has, the more accurate its responses will be.

Use relevant keywords: Use relevant keywords in your prompts to help the AI model understand what you are looking for. This can include keywords related to your industry, specific SEO tactics, or even specific products or services.

Test and refine: When using ChatGPT for SEO, it is important to test and refine your prompts to get the best results. Experiment with different prompts and see which ones generate the most accurate and helpful responses.

By following these tips, you can write effective prompts that will help you get the most out of ChatGPT for SEO. With the right prompts, you can leverage the power of AI to improve your search rankings, drive more traffic to your website, and by doing so you will grow your business.

AIPRM, a SEO Chrome plugin you should try

Some weeks ago, I stumbled upon an amazing plugin for Chrome that makes it a breeze to use ChatGPT for SEO.

The plugin I found is called AIPRM for ChatGPT, which is created by

When you have activated the plugin, visit and you'll see a lot of new options to choose from.

AIPRM is a SEO plugin for ChatGPT

As you can see there are many options with diverse ways how to use ChatGPT for SEO. Some prompts are utterly amazing. While others won't help you. A good advice is to sort the list on "Top Votes".

Let AI help you with keyword research

One of the options I use while I plan my content strategy is "Keyword Strategy".

All you have to do is to enter the keyword you want to rank for and press enter.

In a few seconds you will get innovative ideas for relevant content based on your keyword. You will get a nice table with the search intent, and suggestions for both the title and for the description.

This is how the result turned out for me when I entered "Siberian cat" as ny keyword,

An example how AIPRM provide ideas for a specific keyword.

Pretty amazing, right?

As you see, you'll get suggestions for content that is highly relevant the topic. Each suggestion also provides you with a relevant keyword (phrase that match search queries). The kind of content you should write to match the intent of the search query.

As you see, you'll get a list with related keyword (topics). Which will lead us into what topical authority is.

What is the difference between topical authority and domain authority?

I remember when I first started to hear the terms topical authority and domain authority. I had a tough time to understand the difference between the two. So here is a brief description for each of them.

Topical authority

Topical authority is when you become an expert on a specific topic by consistently creating high-quality, informative, and original content. This type of content helps to establish credibility and improve search engine rankings.

Say you want to rank for the keyword "Siberian cat". I use that keyword as an example because it's a broad topic. Then it's not enough to write one article and expect that you will rank at the top of the SERP in Google Search.

To be able to rank for such broad term you will need to cover more about the topic.

Therefore, it is important to create quality articles to demonstrate your proficiency and expertise in the subject. Writing relevant content is essential to be seen as a specialist in the field.

Domain authority

Domain authority (DA) is an overall score for the entire site. A website with high DA will more likely rank well in search engine.

It is determined by many factors such as the number and quality of backlinks pointing to the site, the content and structure of the site, and the overall popularity of the site.

If you get a backlink from s site with high domain authority, the link will have a much greater impact for your site than if you get a backlink from a site with a low DA.

How to build topical authority

The more pieces of relevant, helpful, and quality content you produce about a specific topic, the more authority you will gain. Resulting in higher rankings and more organic visibility on search engine results pages.

Based on my experience as an SEO professional, to build authority about a topic is one of the more powerful SEO strategies out there to help you rank higher. At least if it's done correctly.

Topical Authority matters

If you manage to become an established topical authority for a topic, it will help you a lot with visibility. Which means that your site will rank better and get more organic traffic.

Topical Authority makes your site credible and is seen as a trustworthy source of information. Which makes it easier to rank higher. As well as the possibility to be chosen as a source for a rich snippet provided by Google.

Topical Authority is a semantic SEO technique that increases visibility on search engine results pages by connecting related topics and search terms.

Google uses the EAT criteria (Expertise, Authoritativeness, and Trustworthiness) to measure Topical Authority.

Websites with high scores in Topical Authority are considered experts on one or more topics and establish trustworthiness for related keyword searches.

Google changed E-A-T to E-E-A-T recently

Google have been using EAT for a long time. But during mid-december last year Google added an "E" to the beginning. So, the correct term is E-E-A-T, which stands for "experience", "expertise", "authoritativeness" and "trustworthiness".

My conclusion then reading Googles guidelines is that it has become more important to be considered an authority on the topic you're writing about.

Because if you are considered an experienced expert that is trustworthy, the easier it will be to rank high.

How to build topical authority in SEO 2023

You won't be able produce original quality content and be considered a topical authority in a few days. See this as a long-term content strategy.

If you are consistent with writing good and relevant new articles you will eventually be awarded for doing so.

Know your audience

Research your target audience and identify their pain points, questions, and interests related to your topic.

Create topic clusters and ideas for more articles that will be helpful for your visitors.

Optimize your content for SEO by including relevant keywords and meta tags and make sure to keep your content updated.

Make sure your site is easy to use on all kind of devices. Navigation is one of the more important parts of a site. Navigation is both traditional menus but also internal linking.

Make sure the content ideas complement each other

Make sure you write for humans and not bots (spiders). This will help you avoid keyword stuffing. An effective way is to read your article loud to yourself.

Share the article on all your social networks

To increase the visibility of your article, it is recommended to share it on all your social networks. This can help reach a wider audience and generate more traffic to your website.

Should you use ChatGPT for SEO?

The answer is without a doubt, YES.

ChatGPT isn't a silver bullet, meaning it won't solve all your SEO needs. But when using it for certain things it's awesome.

One example is ideation. To have ChatGPT to generate relevant topic ideas to help build a solid SEO strategy, or to generate suggestions for titles, will save you enormous amount of time.

Will Google punish me for using AI when writing content?

The short answer is no, Google will not punish you for using AI when writing content.

In fact, Google has even created its own natural language processing tool, called BERT, to better understand the context of web content and improve search results for users.

Focus on quality and helpful content written for humans

However, it is important to note that the quality of the content generated by AI tools is a crucial factor for SEO.

Google's algorithm rewards high-quality, relevant content that meets the needs of searchers. Therefore, if the content generated by AI is low-quality or irrelevant, it may still negatively impact your search rankings.

To avoid this, it is important to use AI tools as a supplement to human-generated content, rather than a replacement.

AI can help generate ideas, improve efficiency, and provide insights, but it cannot replace the creativity and critical thinking of human writers.

Make sure the content is original by checking for plagiarism

Furthermore, it is important to ensure that the content generated by AI is original and not simply copied or spun from existing content.

Google's algorithm is designed to penalize websites that engage in plagiarism or duplicate content.

In summary, using AI to generate content is not inherently harmful to your SEO efforts. But remember, it is important to use AI tools responsibly, supplementing human-generated content and ensuring that the content generated is original, high-quality, and relevant to the needs of your audience.

Misconceptions about Artificial Intelligence and search engine optimization

Artificial Intelligence (AI) is often touted as a momentous change in the field of SEO. However, there are some common misconceptions about AI and its capabilities that need to be addressed:

AI will replace human SEO experts: While AI can automate certain tasks and provide valuable insights, it cannot replace human creativity and intuition. AI is a tool that can assist SEO experts in making data-driven decisions, but it cannot replace the importance of human expertise and experience.

AI can guarantee top search rankings: While AI can analyze copious amounts of data and make predictions, it cannot guarantee top search rankings. SEO is a complex field that involves many variables, and there is no magic formula for achieving top rankings. AI can help identify opportunities and make recommendations, but it cannot guarantee success.

AI is too complex for small businesses: While AI may seem complex, there are many user-friendly AI tools available that can benefit small businesses. AI can help small businesses identify opportunities for optimization and make data-driven decisions that can lead to better search rankings.

AI is a one-time solution: AI is not a one-time solution, but rather an ongoing process. SEO is an ongoing effort that requires continuous analysis and optimization. AI can provide valuable insights and automate certain tasks, but it is not a set-it-and-forget-it solution.

In conclusion, while AI can be a valuable tool in the field of SEO, it is important to understand its limitations and not rely solely on its capabilities. AI should be used in conjunction with human expertise and experience to achieve the best results.

AIPRM, the amazing SEO extension for ChatGPT

Make sure you try AIPRM, it's a plugin for chrome that will provide helpful SEO prompts for ChatGPT. The extension can be found the Chrome Web Store.

So, what are you waiting for? Start to use AI for SEO today!